The Mill has announced the opening of a major facility in Santa Monica, Los Angeles. The move will make the company the first post-production company to operate in three global locations for commercials production: London, New York and now Los Angeles.
At least 12 professional and technical staff will work in the Los Angeles office from the outset. Most of the key staff relocating to Los Angeles are well known to Los Angeles' directors, editors and agencies and the full team will be announced later in the year. The new office in Santa Monica is open for business January, 2007 and staffed by key creatives relocated from London and New York as well as local talent.
Robin Shenfield, co-founder and Chief Executive of The Mill, said:
"We have so many advertising agencies, production companies and editorial clients already focused on these cities that it makes absolute sense to locate ourselves int he same place. Creative advertising still relies on a great deal of personal interaction. There are some things that simply cannot be done as well without being there.
"The feedback we have had from clients on the West Coast is that there is a real appetite for a more European look, particularly in terms of compositing. That has very much been our experience in New York and we anticipate that to be the case on the West Coast."