Parallel Lines

I love branded content. I know how weird that sounds, but some of the best films come out of the genre because the sponsor offers a realistic budget and if the director does the job well... you are not inundated with he product like big blockbusters utilize product placement. Phillips has launch a campaign called Parallell Lines.

Here's the deal:
Five short films.

Five genres.

Five of RSA's hottest directors.

One unifying piece of dialogue.

"What is that?

It's a unicorn.

Never seen one up close before.

Beautiful.

Get away, get away.

I'm sorry."

Join the premiere today of all 5 Parallel Lines films at http://www.philips.com/cinema Enjoy all 5 films in widescreen, with exclusive interactive controls to adjust your viewing experience.

Now they are challenging all filmmakers to the same task.

The rules:

no more than 3 minutes long

cinematic

stick to the dialog above

The winner wins a phillips system and a chance to work with RSA along with a lot of other great goodies and opportunities. Watch the clip below for details and the other 5 films for inspiration.