This is so cute and so well animated I had to post.
Great mix of beliveable creature animation and adorable acting and performance.
I forget it's not a dog halfway through.
To highlight that this new car has the largest boot, the idea was that you had no longer to put aside stuff you like. To bring this idea in an original and very clever way, director Sebastian Strasser designed a collage dog made of all your stuff you bring along when going away. The result ? The cutest dog ever made of a pair of shoes, tuba, leather bag and so on !
Mikros image completed this campaign in 4 weeks, focusing on dog attitudes and details to bring a real dog behavior to the material collage.